品牌理念
在企业文化构成要素中，精神文化层中的企业价值观以及企业精神、宗旨、企业发展目标以及道德规范行为、准则之后其中的管理和经营文化层是最为关键的。这个时代的魅力，莫过于商业模式异彩纷呈；而这个时代的隐秘，又莫过于商业模式背后的理念角力。万态纷扰，景象万千，同质化已成为企业脸上相同的面具，看不见的却是面具后生动荡漾的心。是的，模式竞争的时代才刚刚如火如荼，理念竞争时代就已然来临。
模式竞争的是资源，理念经营的是人心。
“从心里来，必往心里去。”为人处世行走天下，每一次不经意间流露出的言行态度，必使人性欲念在另一些心灵留下投影；市场搏杀，竞争双赢，每一次商业运作晦暗明灭，更会使企业秉持的价值理念在人心中一遍又一刷下它的本色。
此时谁的理念被更广泛的认同，谁就拥有更广阔的市场。
因此我们相信，一个企业就意味着一种理念，一个好企业总要代表一种特殊的意义；因此理念有两种价值：一是感动员工，使他们保持高昂的激情；二是感动顾客，使他们成为企业和产品的忠实拥趸。所以大企业的理念“放眼天下苍生”，小企业的理念“掏心做个好人”。企业尚小声音微弱，你只能让身边的人与你感同身受；企业长大你就应该为伟大而独特的理念诉求振臂一呼，让天下人心云集。
Brand concept
The key elements of corporate culture, spirit culture in enterprise values and the enterprise spirit, purpose and goal of enterprise development and moral behavior, criterion management and business culture layer which is the most critical. The charm of this era, nothing more than the colorful business model; and the secret of this era, but also the idea behind the business model wrestling. Wan state of confusion, thousands of images, homogenization has become the same mask on the face of the enterprise, can not see the mask is the heart of a lively wave. Yes, the era of mode competition is just in full swing, the concept of competitive era has come.
Mode is the competition of resources, the idea is the people.
"From the heart, will take it personally." People walk the world, every time inadvertently reveals the words and deeds of attitude, will make people read in some other mind left libido projection; market competition fight, win-win, every business operation dark flash, value concept will enable enterprises to hold in the hearts of people again and a brush under its color.
At this time who's idea is more widely recognized, who will have a broader market.
Therefore, we believe that an enterprise means a concept, a good enterprise always represents a kind of special significance; therefore there are two kinds of value concept: one is touched by staff, so that they keep their passion; the two is moved by customers, enterprises and products so that they become loyal fans. So the concept of "large enterprises, small businesses around the world people" concept of "heart to be a good person". The enterprise is small and weak voice, you can let the people around you feel you should grow up; enterprises as a great and unique concept demand rallying cry, let the world people gathered.
